Prometheus Springs via The Dieline.
Although the packaging is nothing special, I love the reasoning and explanation behind the design decisions…
The bottles were designed by owner and creator Rahul Panchal and co-owner Alexis Mincolla. The label was created on the essence of the health of the drinks (due to the miracle of spice - Capsacian), Mother nature and zest for health living.
Q: ‘Why is there a dragon on the label?
A: It’s an Oroboros andancient symbol of self reflection, pervasive across all cultures. It’s the cycle of life and growth.
Q: ‘What’s that symbol in the middle of the logo?
A: The upward arrow is the alchemy symbol for fire and the downward arrow is the alchemy symbol for water. It’s a nod to all the alchemists out there.
Q: ‘What do the stars mean?
A: The stars are basically a high 5 to mother nature. We have five fingers. In DaVinci’s Vetruvian man he illustrates the 5 points of man, 4 limbs and one head. The logo is ancient alchemic code that illustrates that this beverage is a combination of fire and water to support the health of humanity.
Q: Who is Prometheus?
A: In Greek mythology Prometheus is the titan who stole fire from the gods and gave it to man kind to help humanity. Prometheus Springs is following in his footsteps, bottling fire and sharing it with all humanity for the benefit of us all.
Prometheus Springs Capsaicin Spiced Elixir is the first every day non-alcoholic refreshment, based on Capsaicin offering a refreshing and delicious health conscious drink alternative.