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FISTFUL of CAKE

Posts tagged Branding:

oliveargyle:

kiyoaki:

(vía Tartelette)

Hey, Black Tap! Lookin good, fellow local Charleston bidness :)

oliveargyle:

kiyoaki:

(vía Tartelette)

Hey, Black Tap! Lookin good, fellow local Charleston bidness :)

Severe design envy has set in. 

Check out this work by Valerie Jar developed for the National Parks App by National Geographic (an interactive guide to the National Parks). The app was built by Rally Interactive and is available through the Apple App Store.

Via Design Work Life.

typeverything:

Typeverything.com - Molly Pitcher Brewing Company by James T. Edmondson.

typeverything:

Typeverything.com - Molly Pitcher Brewing Company by James T. Edmondson.

(Source: jamestedmondson)

Prometheus Springs via The Dieline.
Although the packaging is nothing special, I love the reasoning and explanation behind the design decisions…
The bottles were designed by owner and creator Rahul Panchal and co-owner Alexis Mincolla. The label was created on the essence of the health of the drinks (due to the miracle of spice - Capsacian), Mother nature and zest for health living.
Q: ‘Why is there a dragon on the label?
A:  It’s an Oroboros andancient symbol of self reflection, pervasive across all cultures. It’s the cycle of life and growth.
Q: ‘What’s that symbol in the middle of the logo?
A: The upward arrow is the alchemy symbol for fire and the downward arrow is the alchemy symbol for water. It’s a nod to all the alchemists out there.
Q: ‘What do the stars mean?
A: The stars are basically a high 5 to mother nature.  We have five fingers. In DaVinci’s Vetruvian man he illustrates the 5 points of man, 4 limbs and one head. The logo is ancient alchemic code that illustrates that this beverage is a combination of fire and water to support the health of humanity.
Q: Who is Prometheus?
A: In Greek mythology Prometheus is the titan who stole fire from the gods and gave it to man kind to help humanity. Prometheus Springs is following in his footsteps, bottling fire and sharing it with all humanity for the benefit of us all.
Prometheus Springs Capsaicin Spiced Elixir is the first every day non-alcoholic refreshment, based on Capsaicin offering a refreshing and delicious health conscious drink alternative.

Prometheus Springs via The Dieline.

Although the packaging is nothing special, I love the reasoning and explanation behind the design decisions…

The bottles were designed by owner and creator Rahul Panchal and co-owner Alexis Mincolla. The label was created on the essence of the health of the drinks (due to the miracle of spice - Capsacian), Mother nature and zest for health living.

Q: ‘Why is there a dragon on the label?

A:  It’s an Oroboros andancient symbol of self reflection, pervasive across all cultures. It’s the cycle of life and growth.

Q: ‘What’s that symbol in the middle of the logo?

A: The upward arrow is the alchemy symbol for fire and the downward arrow is the alchemy symbol for water. It’s a nod to all the alchemists out there.

Q: ‘What do the stars mean?

A: The stars are basically a high 5 to mother nature.  We have five fingers. In DaVinci’s Vetruvian man he illustrates the 5 points of man, 4 limbs and one head. The logo is ancient alchemic code that illustrates that this beverage is a combination of fire and water to support the health of humanity.

Q: Who is Prometheus?

A: In Greek mythology Prometheus is the titan who stole fire from the gods and gave it to man kind to help humanity. Prometheus Springs is following in his footsteps, bottling fire and sharing it with all humanity for the benefit of us all.

Prometheus Springs Capsaicin Spiced Elixir is the first every day non-alcoholic refreshment, based on Capsaicin offering a refreshing and delicious health conscious drink alternative.

Hipster Branding? Makes me giggle and feel bad about myself all at the same time.

Love the language developed for this brand, not to mention how delicious this syrup looks as a result. I want some flapjacks to go with it.

Found on Lovely Package

Lovely system posted on Lovely Stationary

Student redesign of Arrogant Bastard Ale by Thanh Nguyen as presented on The DieLine

This packaging made me stop and look at it first because of the typograpy - eye catching at least. But I continued to look at it and ponder it because of its apparent superficiality. 

This student clearly understands typography and design, but I find this project to have a nearly complete lack of purpose and I dub it a missed opportunity. How does typography make this brand better? How does it make the beer more arrogant or enforce the dark humor behind the brand? If anything, it makes the beer more friendly and I disagree that it should be so. I’m curious if there was any research into the history of the brand, the target consumer demographic, and what the goals of this redesign are. Form without substance, without function, is just decoration and we are not decorators.

Any thoughts, my little band of followers? Don’t shy away from a good ol’ fashioned design critique!

Via FPO

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